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The
Rosie the Riveter Story
World War II profoundly changed the role and status of American
women. As the U.S. military’s need for manpower increased,
so did homefront industries’ need for womanpower. From
1940 to 1944 over 6 million women joined the workforce, filling
jobs that had previously been exclusively male. Despite initial
concerns, by World War II’s end women had proved to be
a formidable, invaluable force in the War effort.
The "WE CAN DO IT!" poster, created in 1943 by J.
Howard Miller, was part of a government campaign to encourage
women entering the workforce. 1942’s "Rosie the
Riveter", a popular homefront song became a nickname
for women in the war workforce. These "Rosies" included
Rose Bonavita, who drove a record 3,345 rivets into a torpedo
bomber in 1943. As men returned from the war, women left the factories. But
the confidence, competence, and earning power they experienced
forever changed America’s workplace. Over time, Rosie has become an icon symbolizing
women’s strength, determination and ability to do any
job.
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